Posted on by David Williams

According to a recent CDC study, neither men or women adequately protect their skin from the sun, however men fared much worse. The July study found only 14% of men regularly applied sunscreen to their face and bodies on a regular basis – while just 30% of women used proper protection.

So Why Aren’t Men Wearing Sunscreen?

According to the study, male machismo and marketing play a big role…

It turns out that nearly two-thirds of men surveyed believed that women needed more sunscreen because their skin is “more sensitive” to UV rays. While there are several differences between men and women’s skin like thickness, facial hair and collagen density, none of these provide added protection needed to prevent sun burn, skin damage or cancer.

Sunscreen marketing seems to completely ignore men as a viable consumer and is primarily directed towards women. A study by researchers from the Boston University of Medicine reviewed 5 years of advertising in 24 different magazine and found that 77% of sunscreen ads were found in women focused magazines. The researchers found that on average 4 sunscreens ads appeared in each women focused magazines, compared with less than 1 in every 6 issues of men focused magazines.

Tips Both Men and Women Should Follow to Protect their Skin.

The sun’s ultraviolet (UV) rays can damage your skin in as little as 15 minutes. Follow these recommendations from The CDC to learn more about sunscreen facts and how to help protect yourself and your family.

  • Seek Shade - You can reduce your risk of skin damage and skin cancer by seeking shade under an umbrella, tree, or other shelter before you need relief from the sun. Your best bet to protect your skin is to use sunscreen or wear protective clothing when you’re outside—even when you’re in the shade.
  • Wear UV-Protective Clothing - When possible, long-sleeved shirts and long pants and skirts can provide protection from UV rays. Clothes made from tightly woven fabric offer the best protection. A wet T-shirt offers much less UV protection than a dry one, and darker colors may offer more protection than lighter colors.
  • Put on a Hat - For the most protection, wear a hat with a brim that shades your face, like a baseball cap. You should also protect your ears and the back of your neck by wearing clothing that covers those areas, using sunscreen with at least SPF 30, or by staying in the shade.
  • WEAR SUNSCREEN! - Put on broad spectrum sunscreen with at least SPF 30 before you go outside, even on slightly cloudy or cool days. Don’t forget to put a thick layer on all parts of exposed skin. Get help for hard-to-reach places like your back. And remember, sunscreen works best when combined with other options to prevent UV damage.
  • Check Expiration Dates - Put it on again if you stay out in the sun for more than two hours and after swimming, sweating, or toweling off.
  • Reapply Regularly - Sunscreen wears off. Put it on again if you stay out in the sun for more than two hours and after swimming, sweating, or toweling off.